Internalized motivation

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.
https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-p...
By NOAM SCHEIBER

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.
https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-p...
By NOAM SCHEIBER

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